campaigns like movements for

a woke generation

about goalgirls

goalgirls are the founders and creative directresses of the co-creagency, a  female empowered creative team working interdisciplinary on purpose driven marketing campaigns. by tapping into today’s social currents, they create campaigns like movements for a woke generation. backed by a micro-community of over 150 independant creatives, their project scope ranges from digital campaigns to strategic activism, tailor-made to the core values of today’s most progressive brands.

We are an agency built with the sassy spirit of a 90s girlband. We're brand ambassadors, inventors, creators, producers, writers, activists and most importantly: empowering creatives.

But can we run unisex campaigns too? Yes, and we wonder why male dominated creative agencies in the past haven't been asked the same question.


We pitch campaign concepts and take over the full production. Our work is interdisciplinary - we cut films, do graphics, tell stories on social media and build installations. We're proof that girls can really do it all - try us!

about the co-creagency

the co-creagency is a micro-community, working interdisciplinary and experimental for non-profit organisations as well as established brands. they are pioneers of a unique agency structure, Holacracy; a method of decentralised management and organisational governance, in which authority and decision-making are distributed throughout self-organising teams rather than being vested in a management hierarchy. Their campaigns are progressive and speak for a young, conscious generation. a creative collective of empowered freelancers running ideation sprints, workshops and focus groups as well as an army of creative leads to run their own projects in collaboration with brands. ‘we’re inventing the future of the creative industry and we’re innovating for social impact. side products are the CC credit system and the platform we create for freelancers.’, says Kaddie Rothe, co-founder.



and features headlines

5 days of thunder thanks to this amazing article about our female empowerment moves to stir up the creative industry. Thank you!

read the whole article.

femtastics about the cc

a few days after opening our co-creagency, femtastics came by to ask us about what it's like to run a female empowered agency. 

read the whole article.

edition f about our company

we're currently reinventing the archaic structures of the creative industry - EDITION F came by to find out how.

read the whole article.

Kaddie and Helena Rothe, founders and sisters

goalgirls and the co-creagency were founded by

the powersisters Helena and Kaddie Rothe, who have very little in common except for their unapologetic drive and trust in their shared vision. they are inseparable as a founder duo, balancing disruptive ideas and strategic execution, bold moves and risk management - and social impact with profit. Kaddie is CEO and creative directress of the company, Helena is Head of Operations and CFO - both relentlessly work

on making each others's dreams come true.

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