womom - faces of the phases
april/may 2020 - concept, content creation, creative direction, microsite & storytelling
the 'faces of the phases' campaign celebrates the empowering union of individuality and togetherness that women experience. It's a user-generated interactive diary as a microsite, documenting different phases in women’s lives. The WOMOM campaign aims to showcase different characters and life stories that are represented by their unique and fun fashion pieces like shirts and jumpers.
Several tastemakers and creative participated and told their story to encourage every woman to participate in the shared journey. #facesofthephases