team shot - goalgirls

Kaddie and Helena Rothe, founders and sisters

goalgirls and the co-rebelles were founded by

the powersisters Helena and Kaddie Rothe, who have very little in common except for their unapologetic drive and trust in their shared vision. they are inseparable as a founder duo, balancing disruptive ideas and strategic execution, bold moves and risk management - and social impact with profit. Kaddie is CEO and creative directress of the company, Helena is Head of Operations and CFO - both relentlessly work

on making each others's dreams come true.

campaigns and projects like movements for

a woke generation

goalgirls is a multi-category purpose company at the intersection of products, communication and social impact. the female-only team is renowned for their avant-garde creative agency, strategy agency and their co-rebelles community of over 100 female creatives.


since 2020 goalgirls have branched out into several social impact initiatives and start ups.

goalgirls was founded in 2017

'goalgirls' was founded in 2017 as an avant-garde creative agency by the two sister helena and kaddie rothe. their vision was to build a female-only team to counter the male-dominated industry. they wrote a pledge to always make noise on behalf of women, defeat sexist marketing and the pale-male-stale hierarchies in the industry. as a creative team they specialised in social media and experiential marketing, digital campaigns, brand building and activism for a conscious generation.

'we are an agency built with the sassy spirit of a 90s girlband. we're brand ambassadors, inventors, creators, producers, writers, activists and most importantly: the female creative force.'


their project portfolio includes progressive brands such as armedangels, bumble, casper, netflix and mymuesli. by tapping into today’s social currents, they create campaigns like movements for a woke generation.

the original team of goalgirls are acting as a core team

and creative directresses to speedy growth of the creative agency into the co-creagency.


co-creagency was founded in 2019

the co-creagency is what they call their company cosmos. an elevator pitch for it has less to do with a fancy start up idea than with a pledge for a system change.


the company is a playground for smart creatives who are driven by passion and a pledge to co-create the future and do good. besides their work in advertising and marketing the co-creagency offers a space to innovate and develop social impact start ups and initiatives.


they currently count more than 100 active members in their creative community.  'we are one and a whole. we strive for personal progress, are one big future force gang. we take ownership of the projects we run and passions we have', says Kaddie Rothe, 'we have invented new ways of working in an agile structure similar to the system of 'holacracy'. the co-creagency is a whole cosmos of revolutionary ideas, initiatives and experiments -  such as The Aura Company99 pitches, musequality and GG products.


co-rebelles was founded in 2019

the co-rebelles are a community of over 100 female smart creatives that work and collaborate on creative projects and marketing campaigns. they are the army behind the goalgirls team. co-rebelles are the female force of the


a creative collective of empowered freelancers running ideation sprints, workshops and focus groups as well as an army of creative leads to run their own projects in collaboration with brands. ‘we’re inventing the future of the creative industry and we’re innovating for social impact. side products are the CC credit system and the platform

we create for freelancers.’, says Kaddie Rothe, co-founder. headlines

5 days of thunder thanks to this amazing article about our female empowerment moves to stir up the creative industry.

Thank you!

read the whole article.

femtastics about the cc

a few days after opening our co-creagency, femtastics came by to ask us about what

it's like to run a female empowered agency. 

read the whole article.

edition f about our company

we're currently reinventing the archaic structures of the creative industry -

EDITION F came by to find out how.

read the whole article.

we in the business of female empowerment.