mymuesli - #dogood2go campaign and pledge

february 2019 concept creation, social media narrative, brand activism

to help mymuesli become a pioneer in sustainable packaging we've teamed up to make a pledge for 2020: mymuesli committed to finding a more sustainable alternative for their 2go cup. we decided to create an engaging campaign for their social community to follow them on this journey.

to get there faster we kicked off a partnership with Ozeankind e.V. and planned local clean ups and shared simple hacks for a more sustainable breakfast routine.