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mymuesli - #dogood2go campaign and pledge
february 2019 concept creation, social media narrative, brand activism
to help mymuesli become a pioneer in sustainable packaging we've teamed up to make a pledge for 2020: mymuesli committed to finding a more sustainable alternative for their 2go cup. we decided to create an engaging campaign for their social community to follow them on this journey.
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to get there faster we kicked off a partnership with Ozeankind e.V. and planned local clean ups and shared simple hacks for a more sustainable breakfast routine.
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