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armedangels: introducing the #detoxarmy

released oct 2019 - concept creation, full production video / photo / copy

'we're fighting everything toxic' - in this digital campaign we asked the protagonists to take a stand instead

of striking a pose. the 21st century needs a detox:

from overconsumption, social media and greed. to follow up on their detoxdenim 'touch nothing toxic' campaign

we decided to introduce the #detoxarmy